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Attracting and retaining top talent is one of the most important challenges facing today's employers. With a growing emphasis on company culture and values, it's more important than ever to establish a strong employer brand that resonates with job seekers.
So, what exactly is employer branding, and how can employers create an effective branding strategy? According to a recent Forbes article, employer branding "refers to the overall perception of your organization by current and potential employees" It's the way your company is perceived by job seekers and employees, and it encompasses everything from your company values and mission, to your benefits and work environment.
In a survey of job seekers conducted by Better Up:
94% of respondents said that employer branding is important when considering job opportunities (Wooll).
And yet, many employers struggle to establish a clear and compelling brand that sets them apart from their competitors.
So, how can employers create a successful employer branding strategy? Forbes Expert Panel suggests several key steps:
Define your unique value proposition. Your employer brand should communicate what sets your organization apart from others. Identify your unique value proposition and make it a central part of your branding efforts.
Get your employees involved. Your current employees are your best ambassadors for your employer brand. Involve them in your branding efforts and encourage them to share their experiences on social media and other channels.
Use social media strategically. Social media is a powerful tool for employer branding, but it's important to use it strategically. Identify the platforms where your target audience is most active and use them to showcase your employer brand.
Focus on candidate experience. The candidate experience is a key part of your employer brand. Ensure that your recruitment process is efficient, transparent, and respectful, and provide timely feedback to candidates.
Leverage employee feedback. Collect feedback from your employees on their experiences with your organization, and use that feedback to improve your employer brand and employee experience.
Investing the time and resources to establish a clear and compelling brand can help your organization stand out in a crowded market, attract the right candidates, and retain top talent (Forbes Human Resources Council).
At Amark Talent Solutions, we believe people are the heart of a company. Experience the power of a strategic recruitment partner and REACH HIRE with Amark Talent Solutions.
Schedule a consultation today to discover how our tailored approach can help you build the best team.
Forbes Human Resources Council. (2021, March 31). 14 Smart Ideas for Building a Strong Employer Brand That Attracts Top Talent. Forbes. Retrieved from https://www.forbes.com/sites/forbeshumanresourcescouncil/2021/03/31/14-smart-ideas-for-building-a-strong-employer-brand-that-attracts-top-talent/?sh=31c37d975a3c
Maggie Woll. BetterUp.Employer Branding. Better Up Blog. https://www.betterup.com/blog/employer-branding